"Each progressive spirit is opposed by a thousand mediocre minds appointed to guard the past." - Maurice Maeterlinck
Today, we are in the midst of unprecedented times...that's good news! A moment like this creates a fresh opportunity to break new ground, and set you apart from the pack.
Question: What do the following companies have in common: Southwest Airlines, Apple, Google, and Nike?
Answer: They are consistently ranked in Fortune magazine's list of most innovative companies...why? Because they constantly watch what every other company is doing, and they don't do that!
"Discovery consists of seeing what everybody else has seen and thinking what nobody has thought." - Thomas Edison
These organizations understand how to capture 'hearts and minds' and they realize that the word 'heart' comes before 'mind' for a reason.
While connecting with the marketplace certainly involves logic, reason, and rationale, it all starts with 'emotion'. Tap into emotion, in concert with rationale, and you will create rock solid relationships.
Over a span of 26 years, McMunn Enterprises has studied successful global organizations to discover what distinguishes them from their peers. The result of that research can be found in our content that we share with our clients.